SPORT Fitness
YEAR: 2021
CLIENT: SPORT 史帕特健身
CLIENT: SPORT 史帕特健身
TYPE: BRAND IDENTITY
SPORT 史帕特®️ 健身位处大湾区核心都市广州，希望为健身人士创造一个活力十足的健身环境，享受挥洒汗水的乐趣；品牌形象设计上，借用“超人”的经典图形，在图形上做了柔和的调整和平衡，使得品牌标志在具备力量感的同时，也更加中性。品牌色彩选定活力十足的亮橙色，无论在空间、印刷的场景下都十分吸人眼球。
SPORT®️ Fitness is located in Guangzhou, the core city of the Greater Bay Area, and hopes to create a vibrant fitness environment for fitness people to enjoy the fun of sweating; in the brand image design, the classic graphics of "Superman" are borrowed and made on the graphics. Soft adjustment and balance make the brand logo more neutral while having a sense of strength. The brand color is vibrant bright orange, which is very eye-catching in scenes including space and printing.
