Lanbowan


YEAR: 2021
CLIENT: Lanbowan 蓝波碗
TYPE: BRAND IDENTITY
蓝波碗®️ 是一家新潮式(潮汕风味)快餐店,希望打造一个含有正餐、小吃轻食和新零售的年轻新潮、有趣的便捷式餐饮品牌。 品牌名蓝波碗®️ 是No.1 的中文音译,品牌图标设计是对“No.1” 和 “碗” 的重新组合,构成一个笑脸形态,传达亲切、俏皮的品牌调性。
Lanbowan®️ is a trendy (Chaoshan style) fast food restaurant, hoping to create a young, trendy, interesting and convenient catering brand that includes regular meals, light snacks and new retail. The brand name Lanbo Bowl®️ is the Chinese transliteration of No.1, and the brand icon design is a recombination of "No.1" and "碗" to form a smiley face, conveying a friendly and playful brand tone.