JOGWAY
YEAR: 2021
CLIENT: JOGWAY 众美
TYPE: BRAND IDENTITY
CLIENT: JOGWAY 众美
TYPE: BRAND IDENTITY
JOGWAY众美® 是运动器材领域的资深品牌。作为专业的跑步机生产厂家，众美在运动器材领域深耕多年，与国内外众多优秀的经销商有着长期友好的合作。此次品牌视觉形象升级，保留了JOGWAY众美® 本身的品牌视觉资产的同时，提高了品牌标志的识别度，并使用了新的品牌色彩——橙色，以此表达JOGWAY众美® 在下一个阶段的企业愿景，即面向全球运动器材市场、更开阔、更年轻、更奋进的品牌使命。
JOGWAY® is the main brand in the sports equipment field of Dongguan Zhongmei Sports Equipment Co., Ltd. As a professional treadmill manufacturer, Dongguan Zhongmei has been deeply involved in the field of sports equipment for many years, accumulated a large number of customers in the sports field, and cooperated with domestic and foreign Many excellent dealers have long-term friendly cooperation. This brand visual image upgrade, while retaining the brand visual assets of JOGWAY® itself, improves the recognition of the brand logo, and uses a new brand color - orange, to express that JOGWAY® will be in the next The corporate vision of the stage will face the global sports equipment market, with a broader, younger and more progressive brand mission.
