GUOO
YEAR: 2020
CLIENT: GUOO 国欧艺术
TYPE: BRAND IDENTITY
CLIENT: GUOO 国欧艺术
TYPE: BRAND IDENTITY
GUOO国欧®️ 希望开拓传统艺术品零售的新思路，打造涵盖陶瓷瓷器、书法字画、雕塑、国学和自主原创艺术商品品牌门店。品牌形象设计从品牌名字“国欧”出发，结合品牌的产品定位，将Global（全球的）&Oriental（东方的）两者结合作为此次品牌形象设计的切入点，打造一个立足东方文化，同时又接纳全球不同艺术文化的品牌形象店，为国欧GUOO的品牌形象注入“艺术无国界”的理念。
GUOO®️ hopes to open up new ideas for the retail of traditional artworks, and build a brand store covering ceramics, calligraphy and painting, sculpture, Chinese culture and independent original art merchandise. The brand image design starts from the brand name "Guoou", combines the product positioning of the brand, and takes the combination of Global (global) and Oriental (Oriental) as the entry point of the brand image design, to create a brand based on oriental culture, and at the same time. The brand image store that accepts different art cultures from all over the world injects the concept of "art without borders" into the brand image of GUOO.
