大作精品施工
YEAR: 2022
CLIENT: 大作 Dazuo
TYPE: BRAND IDENTITY & IP
CLIENT: 大作 Dazuo
TYPE: BRAND IDENTITY & IP
大作是一个专注在设计项目落地的精品施工品牌。标志设计上，采取了给人稳定感、信赖感强烈的等边六边形，与“大作”二字结合，形成一个专属品牌图形标志。IP设计上则选定中国传统历史上最具人气的工匠形象——鲁班，用设计手法将其现代化；目标是在传统的施工行业里，以全新的的品牌形象突围，亲近更多的年轻需求客户群体，给客户留下更深刻品牌印象。
Dazuo is a boutique construction brand born for the implementation of design projects. In the logo design, an equilateral hexagon with a strong sense of stability and trust is adopted, which is combined with the word "Dazuo" to form an exclusive brand graphic logo. In the IP design, Luban, the most popular craftsman image in traditional Chinese history, was selected to modernize it with design techniques; the goal is to break through with a brand-new brand image in the traditional construction industry and get closer to more young people’s needs customer groups, leaving a deeper brand impression on customers.
