比茶大陆
YEAR: 2021
CLIENT: BI CHA 比茶大陆
CLIENT: BI CHA 比茶大陆
TYPE: BRAND IDENTITY
比茶大陆®️ 希望在一线及新一线城市里打造年轻人品茶、社交的第三空间，将精简后的冲泡仪式感保留给顾客，进而改变年轻人不爱喝纯茶的习惯，在比茶大陆品一壶好茶，享受短暂的逃离现实的美好一刻。在品牌形象设计上，最大程度发掘“茶”字的可能性，将“比茶”二字的“比”和“茶”部首巧妙融合，形成一个品牌专属的超级符号©️；字体设计则用了简化、轻盈的手法，将品牌的年轻属性展现出来；配合中性的绿色基调，给消费者打造一种亲近可人的品牌感受。
BI CHA®️ hopes to create a third space for young people to enjoy tea and socialize in first-tier and new first-tier cities, and retain the simplified brewing ritual for customers, thereby changing the habit of young people who do not like pure tea. Tea Continent Enjoy a good pot of tea and enjoy a short escape from reality. In the brand image design, the possibility of the word "tea" was explored to the greatest extent, and the "比" and "茶" radicals of the word "bicha" were cleverly integrated to form a brand-exclusive super symbol ©️; the font design used With a simplified and light approach, the brand's youthful attributes are displayed; with a neutral green tone, it creates a close and pleasant brand feeling for consumers.
